Crunch is rapidly expanding across the U.S. Headquartered in New York City, Crunch serves two million members with over 400 gyms worldwide in 34 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Members looking for additional guidance or motivation can take advantage of the brand's certified Personal Trainers or the HIITZone™, a proprietary high-intensity interval group training program.Ĭrunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people, with all types of goals, exercising all different ways, working it out at the same place together. With an offering that includes top-quality cardio and strength training equipment, Olympic platforms, innovative group fitness programming, and a wide range of weekly classes, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, and Fat Burning Pilates, Crunch has something for everyone. " Sacramento is one of California's fastest growing cities, and we see tremendous growth potential in partnership with Crunch."įusing fitness with entertainment to make serious exercise fun, Crunch gyms are the best value in fitness.
"Crunch is a powerful brand within the fitness space and has continued to demonstrate unparalleled growth and success within the industry," said Alex Murphy, Partner & Managing Director, Atticus Franchise Group. "Refranchising these gyms will allow JEM to accelerate their position in Crunch far faster than establishing new units, in turn allowing us to keep our focus on innovation and support of the franchise network." "We're excited for the opportunity to bring on a strong health and wellness partner in JEM Wellness Brands," said Jim Rowley, Crunch Worldwide CEO. The refranchising transaction between Crunch and JEM will further drive Crunch's strategic growth objectives and strengthen the brand in the Northern California market. According to its news release, Crunch is already working on version 2.0 with added capabilities and functionality in addition to expanding its base to new locations across the US and the world.Crunch Fitness Logo. The Crunch mobile app can be downloaded at. (Perhaps it's time for an app enabling the exploration of the inbreeding of gyms.)Īs for the new Crunch app, features include searching for nearby locations and classes via GPS (with a gym amenity and program filter), checking in remotely via its mobile bar coding system (you can shout out on Twitter and Facebook that you were there even if you weren't), and connecting to Google maps, Yelp, and the chain's very own social media, blog, and event pages (just in case you need another social media domain and log-in to memorize). Founded in 1989 by former stockbroker Doug Levine, the chain was bought by Bally in 2001 and filed for bankruptcy in May 2009, at which point it was acquired by New Evolution Fitness Company, which in turn was co-founded by one of the co-founders of 24 Hour Fitness. Not that Crunch gyms, of which there are roughly two dozen throughout New York, California, Florida, and Oregon, are boasting terribly long lines these days.
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